A blue video graphic with large white text "CAS Campus Connections" and a description of the information sessions that were recorded and uploaded to YouTube

In my time working for the University of Baltimore’s Yale Gordon College of Arts and Sciences, I have assisted the college and the admissions departments by creating visual designs for college and admissions events, including designs for email invitations and print promotional materials.

The Design@UB postcard went out in November 2019 to encourage graduates of the M.A. and M.F.A. in Integrated Design programs (the M.A. was formerly named the M.A. in Publications Design) to encourage them to sign up for a course to build additional skills as the programs and courses had recently been updated. The campaign revolved around the idea that former students may want to take a course for themselves or they may have a coworker or designer friend who might be a good fit for a master’s degree. In either case, the postcard provides a code to apply to the program without having to pay the application fee.

During the COVID-19 pandemic, Yasmin Perkins, the graduate admissions counselor for the college and Dean Christine Spencer teamed up to work to ensure that students still felt connected to the college and the university. For that, they hosted virtual events with the dean, including welcome sessions and the CAS Campus Connections series where staff from other campus offices speak directly with students to allow them to know about the support resources on campus. We recorded the sessions, and I cut them down into manageable videos with music, transitions, and titles I designed.

 

A mockup of a postcard showing the front showing an image of a stylish young black woman working in a cafe area on campus with the tagline "Design@UB: Learn more about the evolution of Design@UB: ubalt.edu/design"
A mockup of a postcard showing the back with information about the design programs at the University of Baltimore
A blue digital flyer with large yellow text "Welcome with the Dean" and smaller white text with the details for time and date of the event
A blue video graphic with large white text "CAS Campus Connections" and a description of the information sessions that were recorded and uploaded to YouTube
A mockup of a tablet with the CAS Campus Connections June calendar
A mockup of a phone with the CAS Campus Connections July calendar
A mockup of a hand holding a smartphone showing the Facebook post featuring the July calendar of upcoming CAS Campus Connections virtual information sessions
A bright mint green title graphic for the CAS Campus Connections video series with large white text "This Week: The Career and Internship Center" along with staff name
A bright mint green title graphic for the CAS Campus Connections video series with large white text "June 8: The Office of Financial Aid" along with staff names
A mockup of two hands holding a phone with an email flyer on the screen - designed like a wireframe of an application, the invite provides the details to attend the virtual information sessions
Designed like a wireframe of an application, the invite provides the details to attend the virtual information sessions
The student support day flyer features a gradient of bright colors and askew boxes with details about the graduate student information session and a link to RSVP
A mockup of a person holding a phone in front of a laptop. The phone screen shows a gradient of bright colors and askew boxes with details about the graduate student information session and a link to RSVP
A stack of blue decals with white text saying Distinguished Scholar and the UBalt CAS logo with a star
Dark blue background with darker lines running diagonally except circle areas with yellow-to-blue gradient text saying "MFA Night April 8, 5-7 p.m." and "RSVP"; and yellow text giving the details for the event
© Jen Kristen Taylor // March 2022